LYNX WORKS

  • Design
  • Advertising
  • Branding
  • Large-scale design
  • Photo research & editing

I worked in the LYNX marketing department from 2002 to 2006. Fellow art director Leanne Thomas and I introduced a design system that brought visual clarity to LYNX marketing collateral. From trifold brochures and event invitations to bus designs, schedule books and maps, the use of standardized fonts and cohesive design elements adhering to a grid structure brought stability and ease of use to the LYNX brand.

The award-winning LYNX WORKS campaign was designed to increase ridership and prove value. Using testimonials from riders, business leaders and elected officials, LYNX WORKS demonstrated how public transportation impacts Central Florida’s economy. The LYNX WORKS message appeared on exterior bus designs, print ads, and promotional mailers including brochures, postcards and a CD package.

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